I'm a…

Practice CEO / For every practice

Your own numbers. Straight to what to fix.

Everything you see is your own numbers. The only averages are benchmarks, and each one is labeled. Your AI officers go straight to the dollar moves to make first. Built by a founder, not a faceless company.

How do you want to try it?

Practice CEO · Sample officeSample read
AI Finance Officer · sample month

Your pay was found inside wages, so staff cost reads 28.6%, in range. Three money moves: supplies coding, card fees and a loan question.

Overhead63.8%In range · usual 55 to 65%
Team28.6%In range · usual 24 to 30%
Lab8.0%In range · usual 5 to 10%
Collections a monthOct 2025 to Sep 2026, Maple Street (invented)
$95K$70KSep $85,300
This month's three
Top action this month

Check how supplies are coded, then get quotes

Invented numbers, run through the real software.

Your training taught you the work. Nobody mentioned the finance firm, the consultant, the bookkeeper and the marketing agency you'd be paying to run the rest.

Tap any row to open it.

How it worksThree steps, any day you askDrop in reports, read the page, do the three.
01

Drop in your reports, any day

Your P&L, a bank file and your practice software's reports, as PDF or CSV. The officers read them on your computer in seconds. No typing, no bank login.

02

Read the reports

Each officer writes one page: what it read, what changed since last month, and what it would do. Every range shows where it comes from.

03

Do the three, with the how

The top action from each officer. Press Show me how for the steps, what to say at the huddle and a message to text the team. Tick them off; next month you see what moved.

What it readsYour three AI officersFinance, operations, marketing: what each one reads and does.

Most practices rent their thinking from people who visit a few times a year. Practice CEO puts an AI officer in each chair who answers the day you ask, from your own numbers.

Chief ExecutiveYouPatients, the team, the calls
Filled · any day
AI Finance Officer

Reads your P&L and bank file in seconds, turns your bank file into a monthly profit-and-loss, ranks the money moves by dollars.

Instead of:
  • Numbers reviewed once a quarter
  • A monthly summary weeks after the month ends
Filled · any day
AI Operations Officer

Reads your practice software's reports, writes the huddle and the plan, and hands the team the script.

Instead of:
  • A plan that sits on a shelf
  • A check-in twelve months later
Filled · any day
AI Marketing Officer

Shows how the world sees you, builds the review habit, and counts what each new patient cost.

Instead of:
  • A report with clicks, not patients
  • Guessing which ads bring patients

Any chair can hold your own person: seat your CPA, consultant or office manager alongside the officer, and send them the page in one tap. Your CPA keeps the tax return and your attorney keeps the contracts. The officers are software that read your numbers.

Free, any day

AI Finance Officer

Reads last month straight from your P&L or bank file, dropped in, and turns your bank file into a monthly profit-and-loss. Scorecard against typical ranges, money moves ranked by dollars, and the questions worth bringing your CPA.

Team, sample month28.6% · usual 24 to 30%
This month: Check how supplies are coded, then get quotes
Free, any day

AI Operations Officer

Reads the month-end reports you export from your practice software, dropped in as PDF or CSV. Fixes with a first step, and a 15-minute Friday check for your office manager.

Hygiene rebooked68% · usual 80 to 90%
This month: Book the next hygiene visit before the patient leaves
Free, any day

AI Marketing Officer

Reads your Google rating and reviews, where new patients came from and what marketing cost. The review habit, and which channel to test pausing.

Spend per new patient$98
This month: Make every dollar name a patient
Try itMove two numbers in ten secondsWatch the AI Finance Officer read them.

This is one line of the free read: team cost against the usual range for your region, and what the gap is worth each month.

Nothing you move here is saved or sent anywhere.

AI Finance Officer · team cost
34.5%

Team cost is 34.5% of collections, above the usual range for the US overall (24 to 30%).

Arithmetic illustration, not a forecast or a promise: about $2,800 a month above the top of the range.

Accepts the reports you export from Dentrix, Eaglesoft, Open Dental, Curve, Denticon, QuickBooks and your bank. Which reports to export.

Practice CEO is not affiliated with Dentrix, Eaglesoft, Open Dental, Curve, Denticon, QuickBooks or any other software company; it accepts the reports you export from them.

A sample month · September 2026This month's three, for an invented practiceMaple Street Dental, run through the same software your read uses.

Maple Street Dental, an invented solo practice. Collections were $85,300 in September. Overhead of 63.8% is the January to September average, against a typical 55 to 65%.

1
AI Finance Officer

Check how supplies are coded, then get quotes

Supplies are 8.7% of collections, up from 7.4% in 2023 and above the usual top of 8%. $10,400 of the $66,100 is on a "Small equipment" line inside supplies. Without it supplies read 7.33%, inside the range. Arithmetic illustration, not a forecast or a promise. Equipment is often coded to supplies, so this may be a coding question before it is a spending one.

First step. Ask your bookkeeper which small-equipment purchases belong in another account (your CPA sets the rule), then get one competing quote on your top three clinical items.

2
AI Operations Officer

Book the next hygiene visit before the patient leaves

68% of hygiene patients leave with their next visit booked, so about 32 in every 100 walk out without one. Targets in consultant and practice-software articles run 80 to 90%.

First step. Make it the default at checkout: the hygienist says the date in the chair, the front desk books it before the patient reaches the desk, and nobody leaves without a date or a reason written down. Post the percentage every Friday.

3
AI Marketing Officer

Make every dollar name a patient

Ask each new patient how they found you and write it down for a month. Pause the weakest paid channel first and watch new patients, not clicks.

Sample only. Not a real practice.

Toolbox · free right nowTools that read your own filesCash forecast, books, payroll, tax, buyer check and more.
On your phoneSave it to your phone's home screenOne tap from your home screen. No app store.

Save Practice CEO to your phone's home screen and it opens in one tap, like any saved website. Drop in a report between patients, check this month's three, and text the team straight from the plan. Nothing to download from a store: it saves from your browser.

On your phone, open practiceceo.com. iPhone: Safari, Share, Add to Home Screen. Android: Chrome menu, Add to Home screen.

Year-end 2026Questions to ask your CPA before December 31A free checklist of year-end deadlines.

A free checklist of year-end deadlines for practice owners, each tagged as general education or as a question for your CPA. Bring these numbers to your CPA for tax planning.

Price and questionsFree right now. Paid plans start later.What is free, the planned prices, and what owners ask.
Free, no signup
  • All three officers' reads, any day: the money scorecard against typical ranges, your front office and your marketing
  • Every move with the whole plan: who owns it, the steps, the huddle script, a message to text the team and the words for patients
  • This month's three with tick-offs, and what moved since last month
  • A team board link: the three, who owns each and the steps, ticked off on each person's phone
  • How the world sees you: the AI Marketing Officer reads your website the way a new patient's phone does, with the fix for each miss (try it)
  • Your books: drop in the bank file and get a monthly profit-and-loss, sorted with dental vendor rules, to print or hand your CPA
  • Print it or save it as a PDF; the year-end checklist; the 2027 planner
Paid plans start later

When they do, the planned price for one practice is $49 a month. The office manager seat is free, and extra team seats are planned at $9 a month each. These are plans, not offers: nothing can be bought today and nothing is charged.

Everything is free right now. These are the planned prices for when paid plans start later. Nothing here can be bought today, and nothing is charged.

Free forever

Students and associates

For students and associates.

Freeforever

 

  • Sample practices and the Run a Practice game
  • Every AI officer's read, on the sample practices
  • To read a real practice, an owner brings that practice's own reports
Planned price

Owner

For the owner of one practice.

$49a month, planned

Free right now. Not charged today.

  • Your own reports, read on your device
  • Every move with its plan and team message
  • Month-by-month memory, books and the year-end checklist
Your team

Team seats

For the people who run the office.

Freeoffice manager seat

Extra team seats planned at $9 a month each

  • The office manager runs the AI team and gets the credit
  • Team board: who owns each move, ticked off on each phone

Get notified when paid plans open.

One email, only when paid plans open. No card, no account. We use your email for this and nothing else. Privacy.

Your officers read the numbers. You make the calls.

Questions owners ask

Do I have to type everything in?

No. Drop in the reports you already print each month: your QuickBooks P&L, a bank CSV, and your practice software's month-end reports (Dentrix, Eaglesoft, Open Dental, Curve and others) as PDF or CSV. The officers read them on your computer and show you what they found. Nothing connects to your bank or practice software, and patient names are never needed.

Do you do my bookkeeping?

Drop in your bank file and the AI Finance Officer sorts every line into categories (dental vendor rules today) (fix any line once and it stays fixed) and hands you a monthly profit-and-loss to print or send your CPA. Free, and kept month by month on your own device. It is bookkeeping for your own records on a cash basis, not an accounting or tax service: your CPA still prepares your return.

Where do my numbers go?

They are read in your browser and saved on your own device; we do not keep them. The only things that reach us are anonymous page counts, the website check if you ask for it, and the email forms you choose to fill in.

Can I use it on another computer?

Yes. Your numbers live on the device you entered them on, so download a backup file there and restore it on the other computer.

Is it only for dentists?

No. Practice CEO is for any independent practice that gets monthly reports. Dental is our lead example, so today the typical ranges are built from dental sources and are labeled that way. Where a range does not fit your kind of practice, read the officers against your own last month, which is the comparison that matters most.

What does it cost?

Everything is free right now, and nothing can be bought today. Paid plans start later; the planned price for one practice is $49 a month, the office manager seat is free and extra team seats are planned at $9 a month each. Leave your email on this page and we will tell you once when paid plans open.

Is this tax or financial advice?

No. Practice CEO is educational software. It compares your numbers with typical ranges and suggests things to look at. For taxes, owner pay, retirement plans or anything legal, it gives you questions to bring your CPA or attorney.

Are the officers people? Is it AI?

The officers are software applying written rules to your numbers, and the method page lists every rule and range. No salesperson, no human coach.

Jonathan Ingalls
Jonathan Ingalls20+ years in the business of professional practices
The face behind the officers

I built an AI team to run my own business. Here's the same team for your practice.

  • Your files stay on your device
  • Not tax, legal or lending advice
  • Not affiliated with any software vendor
  • Contact us

Read the details Privacy Method and sources